design thinking

Mid-Life Empathy May Be Your Superpower

February 13, 2020 - by Nancy Branka

After spending two days at Startup Grind Global 2020, I was struck by how often I heard the word empathy. On a variety of stages, speakers doubled down on empathy--both on a need for it in startups and the lure of working with others who …

Design Thinking and How to Apply it Outside the Product Team

August 9, 2019 - by Nancy Branka

With design thinking behind much of the innovation in tech today, it’s a key concept to understand for anyone working at a startup. Don’t be fooled by the word design. Design thinking is not limited to making things look good, or even to …